Undergraduate Catalog: 2019-20

Communication: Public Relations BA

Program Overview

The Bachelor of Arts in Communication Program graduates creative storytellers who engage audiences in professional, educational and entertaining messages. In the disciplines of film, and public relations we promote professionalism, integrity and expertise. We create learning experiences that emphasize practical, hands-on projects that develop collaboration, problem solving, and storytelling skills.

Public Relations professionals engage in promoting and creating an intended public image for individuals, groups, or organizations.  Graduates apply what they have learned to any field in which they have an interest, ranging from technology to government, from charitable work to entertainment.

Student Learning Outcomes

Program Outcomes Communication: Public Relations

  • Demonstrate knowledge and application of Public Relations and Communication terminology and theories.
  • Demonstrate expertise in using the techniques and strategies of public relations.
  • Demonstrate and evaluate effective oral communication.
  • Demonstrate accuracy and professionalism in all styles of media writing
  • Critically analyze the social and cultural perspectives associated with the study of Public Relations and Communication.
  • Demonstrate the ability to work independently and in team and group settings.

Degree Requirements

The Bachelor of Arts in Communication: Public Relations requires 120 credit hours:

  • 47-49 credit hours of general education courses
  • 45 credit hours in Major Required Courses
  • 9 hours of Directed Electives
  • 17-19 credit hours in elective courses as needed

Program of Studies

Bachelor of Arts in Communication:  PR

  • Major Required Courses, COMM 200, COMM 210, COMM 211,  COMM 250, COMM 275, COMM 311, COMM 315, COMM 370, COMM 385, COMM 425, COMM 440, COMM 450, MKT 281, COMM 497, COMM 470
  • Directed electives:  9 credit hours: ART 180, FILM 150, META 300, THEA 225
  • General Education, 47-49 credit hours
  • Electives, 17-19 credit hours as needed

Admission Requirements

Applicants to the Bachelor of Arts in Communication Program must meet University of Saint Francis admission requirements.

Progression Requirements

Students in the Bachelor of Arts in Communication Program complete a sophomore portfolio review.

Graduation Requirements

Students in the Bachelor of Arts in Communication Program complete a senior portfolio review.