Undergraduate Catalog: 2020-21

Graphic Design BA

The Bachelor of Arts in Graphic Design program develops artistic skill and professional discipline in the world of visual communication and presentation. The curriculum is flexible and broad based and satisfies many student needs.


The Bachelor of Arts in Graphic Design program offers three concentrations:

  • Concentration in Illustration
  • Concentration in Photography
  • Concentration in Web Design

Student Learning Outcomes

Upon graduation, students in the Bachelor of Art in Graphic Design must:

  • Achieve an artistic sensitivity of all design levels and the ability to understand consequences and outcomes of large, complex systems.
  • Develop a foundational understanding of design principles, technical skills and visual organization in order to achieve basic visual communication in one or more design media.
  • Establish a fundamental ability to demonstrate the link between design principles and objects and their integration in design projects, which contributes to their final outcome and use.
  • Form an understanding of target audiences utilizing demographic and psychographic data in order to communicate to them in the most visually effective manner.
  • Realize a functional knowledge of how the many varieties of visual design reflect and shape numerous characteristics of the context in which they are produced.
  • Develop the ability to use a general knowledge of design practice, history, theory, criticism, and technology and the various methods of research, scholarship and communication in order to produce scholarly writing on design.
  • Achieve an awareness of critical viewpoints in the assessment of design, especially the history of ideas regarding design’s role in culture and of their influencing the evolution of design practice.
  • Establish an understanding of the design process, including how to consider potential conditions, the ability to think differently in order to create multiple visual answers, and effectively utilize the elements and principles of design as a way to realize a project’s goal.

Degree Requirements

The Bachelor of Arts in Graphic Design requires 120 credit hours:

  • 57 credit hours in major required courses
  • 47–49 credit hours of general education courses
  • 9 credit hours in concentration courses
  • 7–9 credit hours in elective courses as needed

Program of Studies

  • Major Required Courses, 51 hours: ART 106, ART 107, ART 108, ART 155, ART 180, ART 205, ART 207, ART 218, ART 265, ART 326, ART 330, ART 351, ART 415, ART 417, ART 498, COMM 211, COMM 215, or COMM 385, including Art History Requirement, 9 hours: ART 345 and 6 hours from any of the following: ART 110, ART 235, ART 335, ART 339, ART 340, ART 348, ART 358, ART 359, or ART 431/432 and Other Required Courses, 3 hours from the following: ART 210, ART 211-215, ART 352-356, ART 362, ART 363-367 or ART 370
  • Concentration, 9 hours:
    • Illustration: ART 310 and ART 311, plus 3 hours from the following: ART 130, ART 210, ART 219, and ART 307
    • Photography: 6 hours from the following: ART 308, ART 360, plus 3 hours from the following: ART 280 or ART 460
    • Web Design: ART 248, ART 341, and ART 465
  • General Education, 47-49 hours with directed courses including ART 109 and ART 498
  • Electives, 7–9 hours

Admission Requirements

Applicants to the Bachelor of Arts in Graphic Design must meet University of Saint Francis admission requirements and participate in a portfolio review.

Progression Requirements

Students in the Bachelor of Arts in Graphic Design Program complete a sophomore portfolio review.

Graduation Requirements

Students in the Bachelor of Arts in Graphic Design Program complete a senior portfolio review.