Undergraduate Catalog: 2021-22

Marketing BS

The Bachelor of Science in Marketing from the University of Saint Francis will provide you with the specialized knowledge and skills to serve the complex demands of a rapidly changing business environment. Students will learn how to manage the entire marketing process, from research, branding, and market segmentation to product design, pricing, promotion, and distribution. The marketing program at the University of Saint Francis will prepare you to begin your career in marketing.

Student Learning Outcomes

  1. Students make decisions informed by ethical models and Franciscan values
  2. Students demonstrate effective business communication utilizing technology
  3. Students demonstrate mastery of professional competencies
  4. Students develop problem-solving skills through experiential learning
  5. Students will demonstrate effective skills in the field of marketing
  6. Students will demonstrate an understanding of the various functional areas of marketing

Degree Requirements

The Bachelor of Science in Marketing requires 120 credit hours which includes:

  • 36 credit hours general education courses
  • 54 credit hours business core
  • 18 credit hours for major
  • 3 credit hours of Communication
  • 9 credit hours for electives

Program of Studies

  • General Elective Courses:
    • FYS 100/101, MATH 131/132/133/223 or Nat Science, ENGL 101/103, COMM 121, ENGL 104, PHIL 123/ PHIL 284, ECON 207, THEO 105, FIN 240, THEO, ART OR LIT, CAPSTONE BUS 489
  • Business Core Courses, 54 credit hours:
    • ACCT 106, ACCT 110, BUS 101, BUS 102, BUS 103, BUS 104, BUS 125, BUS 200, BUS 270, BUS 307, BUS 360, BUS 400, BUS 456, FIN 250, MGMT 230, MGMT 272, MGMT 325 or MGMT 400, MGMT 375, MKT 281, RMI 370
  • Marketing Courses, 18 credit hours:
    • MKT 321, MKT 331, MKT 345, MKT 410, MKT 432, MKT 486
    • Marketing Electives, 6 credit hours: Any MKT 300/400 course
  • Communication Course, 3 credit hours:
    • Any COMM 200/300/400 course
  • Elective Courses, 9 credit hours: as needed to complete a minimum of 120 credit hours

Admission Requirements

None beyond USF standards.

Progression Requirements

All Bachelor of Science in Marketing majors must maintain a GPA of at least 2.0, are required to earn a grade of ā€œCā€ or better in all business core courses required by the major.

Graduation Requirements

None beyond USF standards.