Undergraduate Catalog: 2019-20

Marketing BS

The Bachelor of Science in Marketing from the University of Saint Francis will provide you with the specialized knowledge and skills to serve the complex demands of a rapidly changing business environment. Students will learn how to manage the entire marketing process, from research, branding, and market segmentation to product design, pricing, promotion, and distribution. The marketing program at the University of Saint Francis will prepare you to begin your career in marketing.

Student Learning Outcomes

  1. Students make decisions informed by ethical models and Franciscan values
  2. Students demonstrate effective business communication utilizing technology
  3. Students demonstrate mastery of professional competencies
  4. Students develop problem-solving skills through experiential learning
  5. Students will demonstrate effective skills in the field of marketing
  6. Students will demonstrate an understanding of the various functional areas of marketing

Degree Requirements

The BS in Marketing requires 120 credit hours which includes:

  • 47-49 credit hours general education courses
  • 42 credit hours business core
  • 30 credit hours for major
  • 0-2 credit hours of electives

Program of Studies

  • Business Core Courses, 42 credit hours: ACCT 106, ACCT 110, BUS 101, BUS 125, BUS 200, BUS 270, BUS 307, BUS 360, BUS 456, BUS 489, ECON 207, ECON 208, FIN 250, MGMT 230, MGMT 272, MGMT 275, MKT 281, PHIL 123 or PHIL 284, MATH 131 or MATH 132
  • Major Marketing 21 credit hours:
    • BUS 391 or EPIC 476, MKT 321, MKT 331, MKT 345, MKT 410, MKT 432, MKT 486
  • Marketing electives (9 credit hours), select 3
    • BUS 393, COMM 200/300/400 Course, MKT 317, MKT 375, MKT 498, PSYC 121, PSYC 200/300/400 Course
  • Elective Courses, 0 – 2 credit hours: as needed to complete a minimum of 120 credit hours

Admission Requirements

None beyond USF standards.

Progression Requirements

None beyond USF standards.

Graduation Requirements

None beyond USF standards.