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Apr 15, 2026
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COMM 440 - Case Studies in Public Relations
Case studies in Public Relations is a survey of contemporary and modern cases in public relations that are renowned for their successful response to crises or notorious for their failure to do so. The goal of the course is to give students a thorough understanding of how and why various public-relations strategies succeeded or failed. Students will be taught to analyze successful and failed public-relations strategies and apply lessons learned to other real or invented public-relations scenarios.
Credit Hours: 3
Prerequisite: COMM 385
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