Aug 31, 2025  
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2025-2026 Undergrad Catalog
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MKT 317 - International Marketing

Methods of establishing and servicing global markets amid the complexities of differing cultures as well as trade and business practices. Focus on identifying potential target markets, innovative product development, different pricing strategies, and diverse promotional methods.

Credit Hours: 3
Prerequisite: MKT 281  OR ECON 208 


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