Aug 31, 2025  
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2025-2026 Undergrad Catalog
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MKT 321 - Advertising and Promotions

Development and formal planning of promotional campaigns, including advertising campaigns, public relations, personal selling, and other various media campaigns are considered during this course. Social responsibility, ethics, and regulations are reviewed while developing various media campaigns.

Credit Hours: 3
Prerequisite: MKT 281 


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