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Aug 31, 2025
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MKT 432 - Digital Marketing Strategies
Overview of digital marketing strategies utilized by firms to understand what drives customers to their website. Students will understand how analytics is used to attract customers via Search Engine Optimization (SEO), Search Engine Marketing (SEM), customer relationship management (CRM) and social media tools. Website transactions (physical goods and services), payment mechanisms/financial services, and the future of e-commerce will be explored.
Credit Hours: 3
Prerequisite: MKT 281
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