Dec 07, 2025  
2025-2026 Undergrad Catalog 
    
2025-2026 Undergrad Catalog
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HEAS 455 - Pharm & Med Device Bus Enviro


TThis course will provide a working knowledge of the pharmaceutical and medical device industry It will provide an understanding of marketing strategies for pharmaceutical, biotechnology, and medical device products.  It focuses on the environment and market dynamics that can have a significant impact on the success of products in healthcare.  It provides a basic understanding of medical terminology and working in a healthcare environment. This course will also look at various regulatory and legal standards and their specific application to the advertising, promotion, and sales of drug and medical device products.  

Credit Hours: 3



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