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May 30, 2024
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COMM 311 - Digital Campaign Development
In this project based course, students will create communication messages using a variety of digital and social media including photography, digital video, blogs, and websites. Students will explore content management and various journalistic and advertising copywriting styles. We will review case studies that highlight how organizations have used digital media, public relations, and advertising to successfully manage relationships and issues.
Credit Hours: 3
Prerequisite: COMM 200
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