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May 30, 2024
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MKT 486 - Marketing Research Concepts and techniques of market research for decision making will be discussed. Students will learn the research process through problem definition, questionnaire development, methods of collecting and analyzing data, as well as presentation of findings to management.
Credit Hours: 3 Prerequisite: MKT 281 & BUS 360 OR BUS 360 & MKT 281
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