Jul 16, 2024  
2023-2024 Undergraduate Catalog 
2023-2024 Undergraduate Catalog

Digital Media, B.A.

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Program Overview

Digital media management integrates multiple exciting fields - a major born to reflect the versatile skills needed to succeed in today’s entertainment and communications landscapes.

The Digital Media Management program provides a foundation in visual storytelling, music technology, digital design, marketing, and people and project management. Students choose a concentration to gain deeper knowledge and practical skills in a specific area or concentrate in more than one:

  • Media Analytics
  • Music Technology
  • Strategic Communication
  • Visual Media
  • Web Media
  • Esports Marketing and Management

Student Learning Outcomes

  • Demonstrate technical ability in the principles, tools, and processes related to digital media.
  • Effectively explain and evaluate digital media through written and spoken communication.
  • Develop digital media that take creative risks to deliver an effective message.
  • Effectively apply the knowledge and skills of management and marketing in the use of digital Media.
  • Demonstrate the ability to work effectively independently and collaboratively in teams and larger groups.
  • Use critical thinking skills to solve industry-related problems on real world projects.

Degree Requirements

The Bachelor of Arts in Digital Media Management requires 120 credit hours:

  • 36 credit hours in Major Required Courses
  • 15 credit hours in Concentration
  • 36-37 credit hours of Franciscan Core Curriculum courses
  • 23-33 hours of Electives

Program of Studies

Concentration, 15 Credit Hours:

Franciscan Core Curriculum, 36-37 Credit Hours

Electives, 22-23 Credit Hours

Admission Requirements

Applicants to the Bachelor of Arts in Digital Media Management Program must meet University of Saint Francis admission requirements.

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