Program Overview
Digital media management integrates multiple exciting fields - a major born to reflect the versatile skills needed to succeed in today’s entertainment and communications landscapes.
The Digital Media Management program provides a foundation in visual storytelling, music technology, digital design, marketing, and people and project management. Students choose a concentration to gain deeper knowledge and practical skills in a specific area or concentrate in more than one:
- Media Analytics
- Music Technology
- Strategic Communication
- Visual Media
- Web Media
- Esports Marketing and Management
Student Learning Outcomes
- Demonstrate technical ability in the principles, tools, and processes related to digital media.
- Effectively explain and evaluate digital media through written and spoken communication.
- Develop digital media that take creative risks to deliver an effective message.
- Effectively apply the knowledge and skills of management and marketing in the use of digital Media.
- Demonstrate the ability to work effectively independently and collaboratively in teams and larger groups.
- Use critical thinking skills to solve industry-related problems on real world projects.
Degree Requirements
The Bachelor of Arts in Digital Media Management requires 120 credit hours:
- 36 credit hours in Major Required Courses
- 15 credit hours in Concentration
- 36-37 credit hours of Franciscan Core Curriculum courses
- 23-33 hours of Electives
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