Graphic Design, B.A.

The Bachelor of Arts in Graphic Design program develops artistic skill and professional discipline in the world of visual communication and presentation. The curriculum is flexible and broad based and satisfies many student needs.

Concentrations

The Bachelor of Arts in Graphic Design program offers three concentrations:

• Concentration in Illustration
• Concentration in Photography
• Concentration in Web Design

Student Learning Outcomes

Upon graduation, students in the Bachelor of Art in Graphic Design must:

• Achieve an artistic sensitivity of all design levels and the ability to understand consequences and outcomes of large, complex systems.
• Develop a foundational understanding of design principles, technical skills and visual organization in order to achieve basic visual communication in one or more design media.
• Establish a fundamental ability to demonstrate the link between design principles and objects and their integration in design projects, which contributes to their final outcome and use.
• Form an understanding of target audiences utilizing demographic and psychographic data in order to communicate to them in the most visually effective manner.
• Achieve an awareness of critical viewpoints in the assessment of design, especially the history of ideas regarding design’s role in culture and of their influencing the evolution of design practice.
• Establish an understanding of the design process, including how to consider potential conditions, the ability to think differently in order to create multiple visual answers, and effectively utilize the elements and principles of design as a way to realize a project’s goal.

Degree Requirements

The Bachelor of Arts in Graphic Design requires 120 credit hours:

• 60 credit hours in major required courses
• 36-37 credit hours of general education courses
• 9 credit hours in concentration courses
• 14-15 credit hours in elective courses as needed