Digital Media, B.A.

Program Overview

Digital media management integrates multiple exciting fields - a major born to reflect the versatile skills needed to succeed in today’s entertainment and communications landscapes.

The Digital Media Management program provides a foundation in visual storytelling, music technology, digital design, marketing, and people and project management. Students choose a concentration to gain deeper knowledge and practical skills in a specific area or concentrate in more than one:

• Media Analytics
• Music Technology
• Strategic Communication
• Visual Media
• Web Media
• Esports Marketing and Management

Student Learning Outcomes

• Demonstrate technical ability in the principles, tools, and processes related to digital media.
• Effectively explain and evaluate digital media through written and spoken communication.
• Develop digital media that take creative risks to deliver an effective message.
• Effectively apply the knowledge and skills of management and marketing in the use of digital Media.
• Demonstrate the ability to work effectively independently and collaboratively in teams and larger groups.
• Use critical thinking skills to solve industry-related problems on real world projects.

Degree Requirements

The Bachelor of Arts in Digital Media Management requires 120 credit hours:

• 36 credit hours in Major Required Courses
• 15 credit hours in Concentration
• 36-37 credit hours of Franciscan Core Curriculum courses
• 23-33 hours of Electives