Marketing, B.S.

The Bachelor of Science in Marketing from the University of Saint Francis will provide you with the specialized knowledge and skills to serve the complex demands of a rapidly changing business environment. Students will learn how to manage the entire marketing process, from research, branding, and market segmentation to product design, pricing, promotion, and distribution. The marketing program at the University of Saint Francis will prepare you to begin your career in marketing.

Student Learning Outcomes

1. Students make decisions informed by ethical models and Franciscan values
2. Students demonstrate effective business communication utilizing technology
3. Students demonstrate mastery of professional competencies
4. Students develop problem-solving skills through experiential learning
5. Students will demonstrate effective skills in the field of marketing
6. Students will demonstrate an understanding of the various functional areas of marketing

Degree Requirements

The Bachelor of Science in Marketing requires 120 credit hours which includes:

• 36 credit hours general education courses
• 54 credit hours business core
• 18 credit hours for major
• 3 credit hours of Communication
• 9 credit hours for electives