Marketing Minor

The Marketing minor is designed to provide students with a comprehensive understanding of marketing principles and strategies. Beginning with Principles of Marketing, students explore foundational concepts. The Advertising and Promotions and Brand Management courses delve into effective communication and brand development, crucial aspects of marketing. Professional Selling equips students with essential sales skills, while Consumer Behavior provides insights into understanding customer preferences. The minor culminates with Digital Marketing Strategies, ensuring students are well-versed in leveraging digital platforms for marketing success. This minor prepares students for dynamic roles in the field of marketing, encompassing traditional and digital strategies.

The Marketing Minor requires 18 credits