Nov 09, 2024  
2024-2025 Graduate Catalog 
    
2024-2025 Graduate Catalog
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BUS 662 - International Marketing


Methods of establishing and servicing foreign markets amid the complexities of differing cultural, legal, and business environments. Focus on market research, pricing, promotion, distribution structure, and the various modes of entry into international markets.

Credit Hours: 3
Doctoral/Graduate: GR



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